Tag Archives: Piemonte

What is gianduja?

nutella

It’s the heavenly combination of chocolate and hazelnuts.

Gianduja, pronounced zhahn-doo-ya, originates from Torino, the capital city of the Piemonte region of Italy. While gianduja can be found in solid form, it is more commonly seen as a spread; the most popular worldwide being Nutella.

Nutella is produced by the Ferrero company, also in Piemonte. In its earliest form, Nutella was created in the 1940s by Pietro Ferrero, a pastry maker. Due to World War II rationing, cocoa was in short supply, so there was very little chocolate. To stretch the chocolate supply, Pietro added hazelnuts, which are plentiful in Piemonte. This year, the Nutella that we all know and love is celebrating its 50th anniversary.