Tag Archives: gianduja

Are we about to see a Nutella shortage?

Nutella

Probably not.

The rumors of a Nutella shortage have widely circulated throughout newspapers and the internet in the past few months. The reason for these rumors? Last spring, a severe frost wiped out a majority of the hazelnut crops in Turkey, where the 70 percent of the world’s hazelnuts are grown.

Ferrero, the Italian company that makes Nutella, buys and uses a quarter of the world’s hazelnut yields to make the delicious spread. In fact, it takes 50 hazelnuts to make one 13-ounce jar. So, while a shortage of the nut would seem to surely lead to a shortage of Nutella, Ferrero representatives have assured consumers that this will not be the case. The company states that they have been aware and prepared for such a nut shortage and that the high quality of Nutella will also remain unchanged.

Whether or not the price of Nutella will rise remains to be seen. Hazelnut prices in stores, however, have spiked over 60 percent…much like the pine nut last year.

What is gianduja?

nutella

It’s the heavenly combination of chocolate and hazelnuts.

Gianduja, pronounced zhahn-doo-ya, originates from Torino, the capital city of the Piemonte region of Italy. While gianduja can be found in solid form, it is more commonly seen as a spread; the most popular worldwide being Nutella.

Nutella is produced by the Ferrero company, also in Piemonte. In its earliest form, Nutella was created in the 1940s by Pietro Ferrero, a pastry maker. Due to World War II rationing, cocoa was in short supply, so there was very little chocolate. To stretch the chocolate supply, Pietro added hazelnuts, which are plentiful in Piemonte. This year, the Nutella that we all know and love is celebrating its 50th anniversary.